VRRA Posters and Advertising.
Posted: Sat Aug 31, 2024 6:47 pmI know it may be a little late for this year but could we look at bringing back posters (I know we ended up doing one for the Vintage Festival) for all events next year.
I was at my local Shop today and they were asking me we we don't do them any more as they are always happy to put one up. Even if it attracts half a dozen spectators that's $200 that we wouldn't have had, and all it takes is a printer and some time to hand them out. Very cheap advertising.
I also noticed that more than 1/3 of the people who bought spectator tickets for the Vintage Festival came from a Google referral (they searched how to buy VRRA tickets on Google), and generally almost all of these folks were new customers. I think we want new customers. Returning customers generally went direct to the web site but typing in the address in their browser bar
There were also quite a few referrals directly from the CTMP web site. I can see the users history before coming to the VRRA to buy tickets.
There were 0 from sites like AHRMA and CVMG. Maybe we need to something collectively between us using Google AdSense.
Dave did some Facebook Advertising for the VF this year which did result in some orders but I'm wondering if there should be a more consolidated approach with Google, Facebook and Twitter. Google's Cost per Click is higher that Facebook, but it seems that they are referring more people than everyone else put together. Twitter is so cheap it seems stupid not to advertise on it, and Elon has resolved the Bot problem so there is a high, high certainty that Twitter ads are now going to real people.
Anyway, food for thought.
I was at my local Shop today and they were asking me we we don't do them any more as they are always happy to put one up. Even if it attracts half a dozen spectators that's $200 that we wouldn't have had, and all it takes is a printer and some time to hand them out. Very cheap advertising.
I also noticed that more than 1/3 of the people who bought spectator tickets for the Vintage Festival came from a Google referral (they searched how to buy VRRA tickets on Google), and generally almost all of these folks were new customers. I think we want new customers. Returning customers generally went direct to the web site but typing in the address in their browser bar
There were also quite a few referrals directly from the CTMP web site. I can see the users history before coming to the VRRA to buy tickets.
There were 0 from sites like AHRMA and CVMG. Maybe we need to something collectively between us using Google AdSense.
Dave did some Facebook Advertising for the VF this year which did result in some orders but I'm wondering if there should be a more consolidated approach with Google, Facebook and Twitter. Google's Cost per Click is higher that Facebook, but it seems that they are referring more people than everyone else put together. Twitter is so cheap it seems stupid not to advertise on it, and Elon has resolved the Bot problem so there is a high, high certainty that Twitter ads are now going to real people.
Anyway, food for thought.